Some projects are about making a product look great. This one was about that, and teaching the world how to use it. When 3M introduced Scotchlite™ Print Wrap 780mC, its newest retroreflective wrap film, they brought us in to produce the content behind the launch. Partnering with veteran 3M designer Phil Aquin, who has spent over 15 years with the company, we created both sides of the story: promotional pieces that captured the film’s bold daytime colour and after-dark reflectivity, and instructional pieces that showed designers across the globe exactly how to get the most out of the material. It’s the kind of work we love, equal parts beautiful and useful, made to be seen far beyond our own backyard.