Oxygen Yoga & Fitness is a successful Canadian studio franchise that is aimed at empowering people to change their lives through self love and fitness. The owners of the Winnipeg branch reached out to us with a problem.

Problem? Everyone that physically came in and experienced the classes and atmosphere fell in love with their studio, but everyone else on the outside had a perception of them that was not in line with who they are.

Solution: Through strategic planning sessions we were able to help define what the Winnipeg Oxygen Yoga & Fitness experience was based on the unique personalities and skills their team possessed. Through visual micro content we were able to flesh out not only what they offered, but ‘how’ they provided their service, their values and passion.